Our Story
Headquartered in Geneva, Adinkra SA has solid footprints in 8 West African Countries and drives its activities from our center in Abidjan, Cote D’Ivoire.
Adinkra SA is a multi-category distribution firm with the objective of understanding the needs of our target consumers and appropriately meeting these needs. Our current focus is in the distribution of a broad range of tobacco products manufactured from carefully selected premium tobacco. Our product offering is made up of 7 brands and 16 SKUs.
Our Strength
Our strength lies in efficiently making our products available at the door steps of our cherished consumers. We aim to delight and excite our diverse consumers to ensure, they create that emotional attachment to the brands in our portfolio. And this is clearly manifested through our shared values of DIVERSITY, RESPECT AND INCLUSIVENESS. While our roots is in the Tobacco industry, we are evolving to become a trusted partner in a wide range of FMCGs. Our vision is to extend our presence to other African countries in the future by bringing everyday essentials to millions of consumers across Africa.
Our Purpose & Values
Adinkra’s purpose is rooted in bridging the gap between international brands and local markets. In an era of rapid change and shifting consumer trends, we strive to make world-class products accessible to African markets, while ensuring a sustainable business for all stakeholders. Our name ‘Adinkra’ – drawn from West African heritage – symbolizes unity, strength, and shared values. These principles guide us as we conduct business with integrity, innovation, and respect for our communities.
1. Leadership
Led by Managing Director Freddy Sollen-Messanvi, our team brings decades of experience from global FMCG and tobacco companies. Our leaders are committed to strong corporate governance and a vision of long-term regional growth.
Sollen-Messanvi
Managing Director
2. Mission
Our mission is to responsibly distribute trusted brands across West Africa, delivering exceptional value to our partners, customers, and communities through integrity, innovation, and regional expertise.
3. Our Vision
We envision a future where Adinkra Group is the foremost pan-African distributor of trusted consumer brands. By continuously innovating and adapting, we aim to bring value to our partners and customers, contribute to economic growth across West Africa, and uphold the integrity and richness of our cultural heritage in every market we serve.